|
Typical
Moorcroft earthenware covered jar with bold fruit and floral design. Burslem
based Moorcroft has being running since 1913 and still plays a big part in
the pottery industry. Unlike
most famous companies Moorcroft
have extended their business and in April 2001 went overseas to America. |
|
Moorcroft
The Macintyre pottery factory at Burslem went through a period of expansion from 1893 to the turn of the century, developing an Art Pottery range. This followed the Arts and Crafts tradition, and competed with contemporary art potters such as Doulton.
Macintyre's quest
for a designer to run this decorative side of production ended in 1897 with the
employment of William Moorcroft. Following on from Harry Bernard's Gesso Faience
range, Moorcroft developed new shapes and patterns for both printed and
enamelled ware. His designs shortly carried the new 'Florian Ware' backstamp
with his signature, although some transitional pieces are to be found with the
anomaly of the older 'Gesso Faience' mark and his signature
Moorcroft's association with the Macintyre factory ended in June 1912 but by May 1913 he had already purchased land in Cobridge, which would become the Moorcroft factory.
